In this series of films directed by Ben Conrad, drivers are challenged to the extremes of technology and horsepower. We used a combination of immersive technology and traditional action filmmaking to create this groundbreaking showcase.
The challenges presented in these films cannot be overstated. We were charged with developing new technology in a matter of months to stage never before seen events and challenges. This campaign grew to become a highly referenced project not only automotive, but for tech and VR as well.